Growth

Ad spend that canbe accounted for

Google Ads managed in 90-day terms, with a dashboard that shows where the budget went and what enquiries came back.

An ad reporting view: a trend chart with cost, clicks and conversions.

Term: 90 days
Pricing: Quoted per term
Minimum spend: Rp2,5 million a month

How the work runs

Ads run in terms, not on a monthly tie-in.

A 90-day term

A month is not long enough to tell a result from a coincidence. A 90-day term gives the data time to accumulate, then closes on one decision: continue, change or stop. Nothing renews automatically.

The account stays the client's

The ad account is created in the client's business name, and Google is paid directly from the client's own payment method. If the engagement ends, the account and its whole history stay put.

One dashboard, not a report written afterwards

Cost, clicks and incoming enquiries can be read at any time, on the same dashboard the work is done from. The read-out at the end of a term explains those numbers rather than replacing them.

What a term contains

Six things that run in every term.

Every term covers the whole list below. Setup is priced per component in the first term, and management is one price per term.

Keyword research and negative lists

Deciding which searches are worth paying for and, which matters more for cost, which ones to block from the start.

Campaign structure

Campaigns and ad groups arranged so each search lands on the right ad and the right page, not on the home page.

Ad writing and testing

Several versions run side by side, and the losing ones are stopped on the data rather than on taste.

Conversion tracking

Form submissions and WhatsApp clicks are measured as conversions, because without them optimisation cannot tell which clicks produced an enquiry.

Ongoing adjustment

Bids, schedule, location and device are adjusted through the term as the data comes in.

Dashboard and end-of-term review

The dashboard runs throughout, and the term closes with a read-out: cost per enquiry, what worked, and a recommendation for what to do next.

The ad budget is paid by the client directly to Google, separately from the management fee. The minimum budget taken on is Rp2,5 million a month, around Rp80 thousand a day, because below that the number of clicks in 90 days is too small to conclude anything from.

A worked example

An account repaired before its budget was raised.

Sector: Maker of warehouse equipment for industrial buyers
Deal size: Large, with a long consideration before purchase
Engagement: A 90-day term, account in the business's own name

Before

Ads ran on broad keywords with no negative list, so part of the budget went to searches that were never going to become an enquiry. Cost per click sat in the tens of thousands of rupiah, and with no conversion tracking there was no way to tell which clicks were useful.

What was done

The campaign structure was rebuilt around product groups, a negative list was assembled from the searches that had actually happened, and conversion tracking was fitted to the form and the WhatsApp click before any budget was raised.

What is read now

The number being watched is not clicks but cost per enquiry, because that is the figure deciding whether the next term continues, changes or stops.

Phasing

Four stages inside one 90-day term.

01
Audit and setup
An existing account is reviewed, or a new one is created in the client's business name. Conversion tracking and the dashboard go in first, because without them there is no basis to measure anything.
What we need
Access to the ad account and the site
Typically
1 to 2 weeks
02
Launch
Campaigns go live on the agreed budget. The first week is watched closely, because that is when the data is thinnest and a mistake is most expensive.
What we need
Sign-off on the daily budget
Typically
The first week
03
Ongoing optimisation
Negative lists, bids, ad copy and landing page fit are adjusted through the term. Every change is logged, so it stays visible what moved the numbers.
What we need
Word on the quality of the enquiries coming in
Typically
Through the term
04
End-of-term review
The term closes with a read-out: cost per enquiry, the keywords that produced, and a recommendation to continue, change or stop.
What we need
One session to go through it
Typically
End of the 90 days

Alongside the services

One dashboard for site, ads and systems.

The client dashboard sits alongside the three services rather than replacing any of them. Each reports into the same dashboard once the site is published or the service goes live, and site monitoring can be fitted on its own to a site built by someone else.

Uptime, speed and SSL expiry for the site
Cost, clicks and incoming enquiries for advertising
Operational figures straight out of the business system

See what is in it →

The client portal: site health cards, a 60-day history, and a summary per service.

Questions

Before getting in touch.

Who pays for the ad budget?

The client pays Google directly, from a payment method in their own business name. The ad budget never passes through Sonattra, and the management fee is invoiced separately from it.

What is the minimum budget taken on?

Rp2,5 million a month, around Rp80 thousand a day. On industrial keywords a click can cost tens of thousands of rupiah, so a budget below that buys only a few clicks a day, which is not enough to judge anything on within 90 days.

Who owns the ad account?

The client. The account is created in the client's business name rather than under an agency account. If the engagement ends, the account, the campaign history and all of its data stay put.

What if the results are not what was hoped for?

A term ends without renewing itself, and closes with a read-out as it is. Nobody can promise what advertising will return. What can be promised is which searches get paid for, where those visitors land, what is measured, and that the numbers are reported as they are, in a good period and a bad one. One other thing is worth saying up front: ads do not fix a mismatch between product, price and market. Where that is what the audit shows, it gets said before any budget is spent rather than after three months.

Does Sonattra handle social media and SEO too?

Not yet. Growth currently covers Google Ads only, because that is the channel reaching people who are already searching. Anything to do with site structure and speed is handled under the website work.

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